Assurity

Assurity

Assurity is an insurance company that helps people through difficult times. More than a business with a bottom line, Assurity also meets rigorous standards of social and environmental performance, accountability and transparency.

I joined Assurity in November of 2016, and throughout my two years there, I spearheaded conceptualization, strategy, content and design for multiple projects, campaigns and events. I was also instrumental in developing Assurity’s new voice and tone, as well as the guidelines behind implementation, for Assurity’s launch of the rebrand in early 2019.

Off-Cycle Enrollment Mini Campaign

march1

Accompanying blog/LinkedIn article here


Beauty Brands Enrollment Poster

BeautyBrands

 


Competitive Comparison Project Breakdown

Goal: Communicate what Assurity does better than the competition; avoid a bash-ad.

Process:  I created a SWOT analysis for both Assurity and the competitor to find our high-points and their lows- then translated those sweet spots into consumable copy and impactful, succinct imagery.

Used:  Photoshop, InDesign

Finished Product:

 


Additional Projects

 

Annual Report 2017

Annual Report 2016

Holiday Gift Guide

Holiday Gift Guide

Product Launch

 


 

-Back to Portfolio-