Assurity is an insurance company that helps people through difficult times. More than a business with a bottom line, Assurity also meets rigorous standards of social and environmental performance, accountability and transparency.
I joined Assurity in November of 2016, and throughout my two years there, I spearheaded conceptualization, strategy, content and design for multiple projects, campaigns and events. I was also instrumental in developing Assurity’s new voice and tone, as well as the guidelines behind implementation, for Assurity’s launch of the rebrand in early 2019.
Off-Cycle Enrollment Mini Campaign
Accompanying blog/LinkedIn article here
Beauty Brands Enrollment Poster
Competitive Comparison Project Breakdown
Goal: Communicate what Assurity does better than the competition; avoid a bash-ad.
Process: I created a SWOT analysis for both Assurity and the competitor to find our high-points and their lows- then translated those sweet spots into consumable copy and impactful, succinct imagery.
Used: Photoshop, InDesign